Guidelines for language use
Write better texts
The company’s written communication is an important part of the impression made by the company. Differently worded texts with differing styles and structure present an untidy image that rubs off on the general impression of the company.
Many companies have a design manual containing guidelines for the visual presentation of the company. The company can draw up a set of language guidelines for all written communication in much the same way – and with many of the same benefits. Styles of writing and the choice of words can be a natural and intentional part of the company’s branding strategy. Communication will work better, texts will signal quality and language will be a positive competitive parameter.
The requirements for language guidelines wholly depend on the individual company. Which text types are produced? How many copywriters are there? What is their profile? Who is the target group? And whether there is a need for a detailed language policy or whether a guideline for writing a specific type of text makes more sense.
Inter-Set possesses the experience and know-how required to find the answers. We can help you find the language guidelines that will make a difference in your company. In any case, it is important that these guidelines are drawn-up as an aid and support for employees and not as a set of annoying rules.
And there is one more advantage in having uniform texts: You save money when the texts require translation.
